Account-based marketing agency
Discover our account-based marketing services and explore whether they’re the right option for your business.
Why choose account-based marketing (ABM) services?
Targeting
We help you define your ideal customer profile (ICP) and develop a targeted strategy that deepens engagement within your target accounts to ensure your marketing reaches the right people at the right time.
Personalisation
We align sales and marketing teams around audience-specific value propositions, helping you reach the most strategically valuable accounts through highly personalised messaging and conversion-focused content.
Results
By focusing efforts, budget and resources on the right accounts, ABM can help you shorten sales cycles and maximise ROI. Our bespoke approach helps ensure you remain focused on achieving the results your business really needs.
Book a 30-min call
Talk to one of our experts to see how we can help you and your business.
Our ABM process
ABM readiness assessment
We’ll work with you to make sure you’re all set up for an account-based marketing campaign. This means ensuring it’s the right approach for you based on your aims, timelines, resources and KPIs.
At this stage we may:
Discuss your requirements and explore the type of ABM campaign or other lead generation tactics that are best suited.
Assess your MarTech setup, identifying any gaps and opportunities for improvement or automation.
Audit your content and case studies to understand where updates or may be required.
Conduct market and competitor research and review key accounts for ABM potential.
Campaign planning & content strategy
Once we’ve defined your goals and the resources available to you, we can start planning your ABM strategy and the content that will bring it to life.
At this point we:
Identify key accounts to target and map the decision-making unit
Define your ideal customer profile (ICP) and their specific pain points (in collaboration with your marketing and sales teams).
Plan the campaign flow, tactics, and content touchpoints
Establish a cadence of intent-based communications and adverts
Define key assets, design direction and campaign messaging.
Content creation, personalisation and optimisation
We’ll work closely with your marketing and sales teams to create content and targeted communications that convert. During rollout, we’ll help you maximise performance and adapt accordingly. We’ll work with you to make sure you’re all set up for an account-based marketing campaign. This means ensuring it’s the right approach for you based on your aims, timelines, resources and KPIs.
This phase includes:
Content creation, copywriting, asset design, and personalisation.
Landing page creation and form optimisation.
Ongoing support for sales and marketing.
Performance tracking and results-driven optimisation.
Trusted by industry leaders
Proctor + Stevenson are everything a full-service agency should be.
They've taken on every challenge we've thrown at them and delivered strong design, creative, and technical services.
I interviewed 35 agencies as part of our search and am certain that Proctor + Stevenson were the right choice for us.
Proctors has been a valuable partner in driving marketing success at Gradwell. Their deep expertise has been crucial in supporting us to achieve our growth objectives.
They’ve taken the time to truly understand our products, our market, and our customers to enable them to consistently deliver high performing campaigns.
Proctors has played an important role in delivering significant year-on-year growth for our business. We couldn’t recommend them more highly.
The agency is great to work with, they have gone from strength to strength in the support they give us.
I’d highly recommend them to anyone looking for an agency as an extension to your team.
Full-service partner
From strategic planning and research to content creation (including copywriting, design and video), landing page design, performance monitoring and optimisation – and so much more.
Expert advice
As one of the UK’s leading B2B marketing agencies, our experts can advise you on the best tactics and strategies to maximise ROI, meet your KPIs and make the most of your resources.
Ongoing collaboration
Because we’re a full-service agency, we can help you engage key accounts and optimise performance long after your campaign’s end.
Whether you need SEO, PPC, website migration, brand marketing or video content, we’re here to help whenever you need us.
FAQs
Questions about account-based marketing?
We’ve answered a few of the most common queries with a little help from our experts. For more info, please don’t hesitate to get in touch.
Account-based marketing vs B2B lead generation – what’s the difference?
Account-based Marketing or ABM, is a highly successful B2B marketing strategy that aligns marketing and sales teams to target key high-value list of accounts (specific people within select companies) with conversion-focused KPIs. B2B lead generation tactics are commonly aimed at a broader audience, which is narrowed down by engagement to a defined set of qualified leads (often a primary KPI of these campaigns).
ABM treats each target account as a single market, messaging is highly personalised and content is tailored to their intent and specific pain points. These bespoke campaigns can take longer to set up and achieve measurable results, whereas B2B lead generation can be faster to initiate and execute. For this reason, it can be a great starting point for future ABM campaigns.
What are the benefits of account-based marketing?
B2B businesses often have long sales cycles, very separate marketing and sales functions, and limited resources to qualify and convert pipelines, and difficulty targeting decision-makers. This means mass marketing and traditional customer acquisition can be very expensive and deliver inconsistent results – making more data-driven and personalised approaches a better fit.
Account-based marketing can shorten sales cycles, reduce wasted marketing and sales resources, and boost conversion rates, delivering a much higher ROI than mass market tactics and cold outreach.
Is ABM right for my company?
ABM can work well for B2B companies of all sizes, but not all businesses are ready to get started straight away.
We’ll work with you to assess whether your budget, resources, KPIs and sales cycles are currently suited to an account-based approach or whether another B2B lead generation tactic or campaign type might be more suited. Or it may be that we start small with a highly targeted 1:1 campaign (targeting multiple roles within one company) and grow from there.
Your marketing challenges? Accepted.
Proctor + Stevenson is the award-winning B2B agency that says YES where other agencies say ‘huh?’ Our full-service expertise spans brand and identity, marketing strategy, website design and development, and creative content production. Oh, and did we mention we’re a B-Corp?
45+ years’ experience
Established in 1979, P+S is one of the UK’s longest-running independent marketing agencies – and for a good reason. We adapt and grow with our clients’ changing needs.
Global clients
Our clients range from household names and tech giants to SaaS challenger brands and professional services scale-ups.
Service excellence
We’re known for friendly, efficient and collaborative service, honest advice and dedicated account management that leaves no query unanswered.
Ready to turn marketing challenges into epic results?
And it all starts with a chat. We’ll help you define a winning strategy and bring those KPIs within easy reach in no time.
