Digital Designer (SEO, UX and Design-Led)
Description
We are seeking a talented and motivated Digital Designer with expertise in Webflow and a strong technical background. The ideal candidate will be responsible for creating visually stunning and user-friendly digital experiences for a diverse range of clients. You will collaborate closely with our marketing, development, and product teams to bring our brand to life online, ensuring a seamless and engaging user experience.
You will be reporting directly to the Head of Digital Design, and working alongside our Creative Director, and Director of Digital Design.
What you'll be doing
Key Responsibilities
- Build high-quality websites in Webflow using best-practice frameworks (Client-First, Lumos or equivalent)
- Contribute to UX thinking, including:
- User journeys and page hierarchies
- Conversion-focused layouts
- Information architecture
- Create or collaborate on low- and mid-fidelity wireframes (Figma or similar)
- Translate wireframes and designs into clean, responsive Webflow builds
- A good understanding of HTML, CSS, JavaScript (ability to extend Webflow beyond native features).
- Apply SEO best practices, including:
- Semantic HTML and heading structure
- Clean URLs and internal linking
- Meta data and image optimisation
- Schema where appropriate
- Set up CMS collections and reusable components for scalable builds
- Ensure sites are fast, accessible, and easy to maintain
- Apply strong visual judgement around spacing, typography, and layout
- Collaborate closely with designers, SEO specialists, and stakeholders
Requirements
- 5+ years’ experience in a marketing agency, or similar, environment
- A love of bringing concepts to life through animation and interactivity using HTML5 and Webflow
- Solid understanding of responsive design, web standards, and best practices
- Experience designing or building websites with Webflow
- Experience working with pattern and Atomic design libraries
- Conceptual creativity, excellent typographic flair, visualising skills and a good understanding of design that grabs attention, elicits a response and sells
- Experience conducting user research, usability testing, and applying data-driven insights to design decisions
- A commercial understanding of the importance of working to budgets
- Excellent organisational skills:
- Able to prioritise a high volume of projects and processes.
- A hands-on approach to problem solving.
- Able to deliver projects in a timely fashion.
- Great attention to detail.
- Quality assurance skills.
- The ability to work productively with your team and other specialists – such as developers, copywriters, strategic thinkers, account managers and digital project managers – contributing and sharing best practices, knowledge and ideas
- Understanding of SEO principles and how design impacts search engine rankings
- Respect for client and company confidentiality
- Confidence combined with an ability to learn quickly
- A level head, with the ability to take on projects and produce great work independently of guidance or direction.
Technical skills
- Adobe Creative Suite, Figma, HTML5, HTML/CSS, Webflow
- Be able to build prototypes and demos of your design work
- Ability to use Mac OS-X operating system
Desirable
- Ideally, you’ll have some further advanced coding knowledge, including JS
- Previous work with WordPress or a good knowledge of its capabilities
- Experience working with technology and financial services clients
- Capability in moving image.
What we offer
- Hybrid working
- 4 Day working week
- Family friendly benefits
- Private medical insurance
- Company pension scheme
- 23 days holiday, increasing to 25 – plus bank holidays
- Training and development opportunities – technical, professional and other exciting skills
- Salary Sacrifice car scheme
- Cycle to work scheme with secure cycle parking (and showers and a drying room at the office!).
- Retail and gym discounts
- Team socials such as board game nights and other fun nights/days out
What's next
If you've read this and think you fit the bill, please apply with your CV and a bit about yourself. We look forward to receiving your application!
Sorry - direct applicants only, no agencies please!
We are an equal opportunities employer, welcoming applications from all, and we will always seek to consider flexible working options if appropriate. In recruiting, hiring, developing and promoting employees, we treat everyone equally irrespective of sex, sexual orientation, gender reassignment, marital or civil partnership status, age, disability, colour, race, nationality, ethnic or national origin, religion or belief, and place an obligation upon all employees to respect and act in accordance with this policy.
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