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October 24, 2023

Viva la low-code/no-code revolution

Dan Hardaker
Director of Digital Design
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The low-code, no-code revolution is now

Good news for businesses: you no longer need to depend on high-cost, high-resource development for your digital projects. Apps, websites, and software alike can all be developed using a visual-first approach, with zero in-depth coding necessary.

Since the invention and mass production of the very first personal computers, people have wanted to take more control of their devices. But, whereas tinkering with functionality was once the domain of the ‘geek’, the low-code/no-code trend has grown to become accessible to all.

Today, these solutions have developed into such complex, adaptable systems, that you could argue there’s a decreased need for developers. No matter how amateur your digital knowledge, if you have an idea, you can make it happen with minimal code intervention, starting a business or launching an app with just a few swipes or clicks.

But before you go gung-ho and decide to handle your next digital launch in-house, there are a few caveats.

You’ll still need experience of best-practice UX, UI and user journeys to inform your design and ensure users can engage effectively with your app or website. Plus, you’ll need a knowledge of content and design hierarchy – not to mention branding expertise.

That means bringing in the experts. But low-code/no-code also means when you hire a professional agency to handle your digital build, you’ll save countless hours in back-end development time, and go to launch much faster too.

So, what is low-code/no-code?

No-code digital design offers full flexibility when it comes to designing a webpage or app. In fact, a page’s layout is as simple as a simple ‘drag-and-drop’ to bring together development elements.

Low-code offers the agility to inject code into pre-developed templates, for enhanced functionality and a more customised offering.

Recently at P+S, we’ve been adopting more and more low-code/no-code digital solutions for both our clients and our own brand. Some examples include adapting TV for the digital world via a global Islamic community platform, and of course the design and relaunch of our very own Proctors website. Both are packed with stunning interactive elements and intuitive and accessible design, demonstrating just how flexible and professional these solutions can be.

Why choose low-code/no-code?

Low-code/no-code solutions offer a huge return on investment, helping to develop SMEs or achieve optimisation for multi-nationals. The benefits are unlimited and inevitable, with the two stand out advantages being the creativity it can deliver, and the speed at which your project can be developed.

Put simply, you’ll have infinite scope for adaptive design when you choose a low-code/no-code solution. And the results are fully scalable across multiple platforms.

Not only can low-code/no-code save you reliance on internal developer resource, but it can also grow your knowledge of coding, providing even more exciting prospects for the future. The platforms involved often have great support systems which tend to be simple and well-resourced, helping to alleviate any worries you might have around back-end or hosting issues.

At P+S, we’ve created a team of award-winning specialists from across our Creative, Technology and Strategy divisions who are ahead of the game on all things low-code/no-code. Meaning we can provide integrated comprehensive solutions with little-to-no code intervention – but all the right design and strategy foundations.

Low-code/no-code is now part of our core offering, with our Creative team helping to pioneer this revolution with website development software like Webflow, who have arguably created one of the best low-code/no-code platforms available to date. (You can read more about some of the benefits of Webflow here.)

As a result, the time-efficient website solutions we create for you can be self-maintained and managed, kitted out with intuitive CMS and UI for quick and easy on-screen editing, and using predefined industry-focused templates that can be injected with code – so there’s no compromise on creativity.

Staying ahead of the web development game

At Proctors, we’re always trying to stay one step ahead ahead of the latest industry trends across our specialisms in Creative, Strategy and Technology. It’s one of the things that’s helped us stay at the forefront of our clients’ needs, and continue to grow our business over the years. And a low-code/no-code solution is one of those stepping stones.

We’re Webflow Enterprise-level Partners because of our teams’ commitment to this low-code/no-code methodology. It’s accessible, flexible and in the right hands, offers a cost-effective, future-fit web development solution for businesses of all sizes.

To find out more about building impactful, brand low-code/no-code solutions with Proctors, email us today.