Multi-stage lead generation built on intent and insight

Intelex is a global leader in developing environment, health and safety (EHS) software solutions. Their mission is to help companies worldwide ensure compliance, reduce risk, and enhance performance.  

With a legacy of innovation dating back to 1992, Intelex has consistently leveraged cutting-edge technologies to create a safer, more sustainable world. As a pioneer in the EHS software industry, Intelex has built a reputation for expertise and reliability, serving industries such as oil and gas, food and beverage, industrial manufacturing, and more. Today, their solutions protect over 3.5 million users globally.

Using Intelex’s ideal customer profile (ICP) as our starting point, we developed a full funnel, account-based strategy to engage prospects at every stage of their buyer journey. 

We leveraged intent data to identify our audience and deliver relevant, timely content that aligned with user buying signals. Our approach included a mix of content types, such as infographics and e-books, each carefully crafted to move leads further down the sales funnel.

Key to the campaign’s success was our test-and-learn approach to optimisation. By closely monitoring user behaviour, we made real-time adjustments to social creatives, LinkedIn ad formats, and landing pages, consistently improving engagement at every stage.

Close alignment with Intelex’s Business Development and Sales teams enabled us to react swiftly to activity from engaged accounts, meaning leads advanced down the funnel at a faster than average rate.

A diverse, fully integrated channel mix, including PPC, LinkedIn, Demandbase’s native display advertising, and email nurture meant we were able to target accounts and users directly where they prefer to engage. Leveraging remarketing on LinkedIn and through PPC advertising ensured we were able to capitalise on the highly engaged audiences using Intelex’s media budget.