A philanthropy report for a market-leading UK law firm
Burges Salmon is an independent UK law firm with extensive knowledge and experience across a broad range of sectors and specialisms. Its Private Wealth team represents high and ultra-high net worth individuals and corporate clients in the UK and overseas.
For high and ultra-high net worth individuals, philanthropy is an increasing priority. But knowing where to start can be a daunting task. Without an informed strategy in place, it can be easy to fall foul of avoidable pitfalls.
Burges Salmon’s award-winning Private Wealth team connects the dots between planning, implementation, monitoring and review, helping clients build valuable relationships with partners and advisors.
The team needed a practical, actionable guide that spoke to a high and ultra-high net worth audience, helping them kickstart their philanthropic journey.
Authentic insight was key to create a guide that truly resonated with this audience. This required gathering original research from a typically tricky-to-access demographic. We surveyed a group of high net worth individuals in combination with findings from client and advisor interviews. This became the foundation of a practical and actionable guide, outlining key challenges and considerations for those at the start of their philanthropic journey.
Communicating quality and trustworthiness to an audience used to luxury brands and high-end offerings required considered creative. Our creative team developed an overarching concept that complemented the messaging, without subscribing to overused clichés. The result was an impactful and digestible report to set Burges Salmon apart in a competitive market.
