Now we have all of the elements of the Proctor + Stevenson brand laid out, it’s time to see how this is put into action across our marketing activities
It’s important to always consider that any materials we put out as a business reflect on us and can be seen by anyone from existing clients and partners to prospects and leads.
Ensuring we’re representing the brand in the best and most accurate way is crucial, and consistency is key. Below you can find some of the specs of applying the above work, and some imagery to put it into context.
Blogs
- Aim to release a new blog every 1-2 months minimum
- Use a variety of text formats throughout each article e.g. lists, quotes and links
- Always link directly to sources of information and always try to include internal links where possible
- For image specs:
- Main header image: 1920 x 1080px
- Thumbail image: 722 x 542px
- Social media asset/mp4: 1080 x 1350px
- LinkedIn .gif: 1080 x 1920px
Social media
- We post a minimum of once per day Monday - Friday
- We post on LinkedIn, Instagram, YouTube and Facebook
- Static asset dimensions:
- LinkedIn / Facebook
- 1080 x 1350px as standard
- 1080 x 1080px for square images
- 1080 x 1920px for landscape images
- 1080 x 1350px as standard and to avoid cropping
- Video asset dimensions (across all platforms)
- Portrait: 1080 x 1920px (e.g. YouTube Shorts)
- Landscape: 1920 x 1080px (e.g. webinars or showreels)
- In-feed: 1080 x 1350px (i.e. hiring posts, calendar events and blog animations)
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