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Get clear on what to do next
Marketing loses momentum when decisions are led by routine. The channels that once worked may have slowed down. The content plan may no longer reflect what buyers care about. Campaigns may still be going out, reports may still be coming in, but it’s not always clear what’s worth keeping, what’s wasting effort or what needs to change.
Our marketing audit services help you step back, review the evidence and make clearer decisions about where to focus next. From digital marketing audits and content marketing audits to channel reviews, SEO checks, campaign analysis and competitor insight, we’ll help you understand what’s helping, what’s holding you back and what needs to happen next.
As a full-service B2B agency, we don’t look at activity in isolation. We review how your strategy, audience, content, website, channels and conversion points work together – so your audit gives you more than a list of observations. It gives you a clearer route forward.
Marketing audit support that turns uncertainty into action
A useful marketing audit should help you answer the questions that are hard to resolve from inside the business. What should we keep doing? What should we stop? What needs fixing? Where are we missing opportunities? As a full-service agency, we’ll shape the audit around your goals, audience, channels and current challenges – then help you turn the findings into practical next steps.
We’re a full-service B2B agency with decades of experience helping complex brands make sense of their marketing, sharpen their messaging and focus their activity where it can make the biggest difference.
From pies to curries; sushi to burritos, all served at our lovely Easton abode. We told you that gym membership would be useful.
Our marketing audit services bring together strategy, content, SEO, UX, website, campaign and performance thinking, so you can see how your marketing works as a whole – not just as a set of separate channels.
We don’t audit for the sake of producing a long report that sits in a folder. We look for useful evidence, clear priorities and practical next steps, helping you understand what to keep, what to improve and what to stop doing.
From pies to curries; sushi to burritos, all served at our lovely Easton abode. We told you that gym membership would be useful.
“Proctors has been a valuable partner in driving marketing success at Gradwell. Their deep expertise in digital lead generation has been crucial in supporting us to achieve our growth objectives. They’ve taken the time to truly understand our products, our market, and our customers to enable them to consistently deliver high performing campaigns. Proctors has played an important role in delivering significant year-on-year growth for our business. We couldn’t recommend them more highly.”
Marketing audit FAQs
A digital marketing audit is a structured review of your online marketing activity. It can look at your website, SEO, content, campaigns, social media, email, paid media, analytics and conversion journeys. The aim is to understand what’s performing, what needs improving and where your team should focus next. A good audit should lead to clearer decisions, not just more data.
A SWOT analysis in marketing is a way of reviewing strengths, weaknesses, opportunities and threats. Strengths and weaknesses usually focus on internal factors, such as your positioning, content, channels or performance. Opportunities and threats look outward, including competitors, market shifts, audience needs or channel changes. It can be useful for turning audit findings into a clearer strategic view.
The most important part of a marketing audit is turning the findings into action. Data, observations and channel reviews are useful, but only if they help you decide what to do next. A strong audit should identify priorities, explain why they matter and help your team understand which changes are likely to have the greatest impact.
You should get a marketing audit if you’re unsure what’s working, finding it hard to show which activity is delivering value, planning a new strategy or feeling like your marketing has slipped into routine. An audit can help you find gaps, reduce wasted effort, spot opportunities, improve conversion and make better decisions about where to invest time and budget.
Most businesses benefit from reviewing their marketing at least once a year, or before major changes such as a new strategy, website project, campaign programme, rebrand or budget shift. You may need more regular audits if your market is changing quickly, your channels are underperforming or you need clearer evidence to guide decision-making.
A B2B marketing audit should look at the areas most likely to influence performance, such as strategy, audience, positioning, website, SEO, content, campaigns, social media, email, analytics, conversion journeys and competitor activity. The exact scope should depend on your goals, challenges and available data. The best audits are focused enough to be useful, but broad enough to show how everything connects.
Ask the experts
Whether you have questions about the services on offer, want to discuss pricing, or prefer to talk your challenges through with an expert to find the ideal solution, we’re here to help.
